PR TOOLKIT
Storytelling
Find the strongest campus angle, shape chef and student stories, and submit leads with the context the communications team needs.
Story paths
Start with the strongest angle
Find a human story
Use feel-good story guidance to spot moments with emotion, people, and campus relevance.
Open guideFeature a chef
Use chef Q&A prompts or Culinary Collective when the story centers culinary talent.
Open Q&ASubmit the lead
Send the communications team a structured story idea with timing, assets, and permissions.
Submit storyResources